The TCS New York City Marathon brings together thousands of emotional runners in Central Park annually. To leverage the event’s storytelling potential, the New York Road Runners (NYRR) established East 89th St Productions, collaborating with Tribeca Studios for a documentary, 'Final Finishers.' Premiering at the 2025 Tribeca Film Festival, this short film highlights the experiences of the last wave of marathon runners. NYRR CEO Rob Simmelkjaer, with extensive media experience, sees this initiative as a key strategy to broaden engagement and community connection beyond their current race organization activities.
Once a year, a crowd of thousands of runners fill Central Park as they look up at the sky with joy, relief, exhaustion, and tears, knowing they just completed the iconic TCS New York City Marathon.
NYRR's production studio, East 89th St Productions, is a significant next step in reaching wider audiences through storytelling and content creation.
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