The New York City subway, often perceived as grimy and uninviting, has gained a whimsical addition: Rex's Dino Store. This art installation, showcasing a towering 7-foot papier-mâché T-Rex, occupies a former newsstand at Grand Army Plaza. Created by Sarah Cassidy and Akiva Leffert, the store features humorous dinosaur-themed products and serves as a part of the MTA's Vacant Unit Activation Program, which revitalizes unused spaces in the transit system. With its visibility and creativity, the initiative has successfully drawn attention to other spaces, enhancing the commuting experience for riders.
Rex's Dino Store is a 7-foot tall, papier-mâché T-Rex art installation at Grand Army Plaza, aiming to add whimsy to NYC subway riders' commutes.
Artist Sarah Cassidy emphasizes the importance of humor, stating, 'Even if you're having a bad day, it's difficult to resist a good dinosaur pun.'
Mira Atherton notes the project's significance, saying, 'It's in a very visible part of the station, and it's such a fun and creative and loud activation.'
The MTA's Vacant Unit Activation Program aims to revitalize empty retail spaces, having converted 12 units since its launch in spring 2024.
Collection
[
|
...
]