Raghav Gupta founded Posha in 2017 to address his need for easy access to home-cooked meals without extensive cooking or high costs. The startup utilizes robotics to create countertop devices that make meals via computer vision, allowing users to select recipes and manage ingredient inputs. While it simplifies cooking considerably, it still requires some engagement from users, primarily in shopping and preparation. Posha appeals mainly to those who already enjoy cooking but want to reduce their kitchen workload, catering to a demographic that prepares meals multiple times a week.
It's like a coffee machine for food. So when you want to drink a cup of coffee, you choose a brew of coffee on your coffee machine. You put beans, sugar, and milk in different containers.
Posha has found the most success thus far with customers who like to cook two to six times a week anyway, and are looking to lighten the load a few of those evenings.
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