Talea Beer Co. is redefining the craft beer landscape by focusing on female consumers and creating a welcoming atmosphere in their taprooms, contrary to industry trends. Their first location opened in 2021 in Williamsburg, featuring a modern design with natural light and artful touches. With multiple locations across New York City, including Bryant Park and Penn District, Talea targets diverse crowds, offering coffee, food, and an inviting space for gatherings. Their approach emphasizes accessibility and aesthetics, successfully drawing in new beer drinkers amid a competitive market.
"We saw this growing segment of the market that was women," Hankinson says. "Getting people interested in beer if they're not already, it's hard to do that on a store shelf or at someone else's bar."
The first Talea taproom opened on Richardson Street in Williamsburg in 2021. Designed by Sarah Carpenter, the aesthetic was completely fresh and original at the time, though some newer breweries have embraced a similar vibe since.
They've strategically chosen different neighborhoods to reach their varying crowds and build a strong Talea presence throughout New York City; the midtown Bryant Park and Penn District spots effectively reach commuters and tourists, too.
Instead of all wood everything or a raw, industrial feel, it's spacious, airy and full of natural light; modern art-like motifs pop in pastels against a chic monochrome palette.
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