This article explores the journey of Zyn nicotine pouches, a product originally designed to help Swedish women quit cigarettes, that has seen a surge in popularity among American men. Unlike Juul, which captured the teenage vaping demographic, Zyn has become prevalent in the manosphere, with significant usage noted among young and middle-aged men. The article highlights how this shift signifies changing habits and preferences in nicotine consumption, as well as a cultural evolution in the product's marketing and user base, particularly in relation to Swedish snus traditions.
In the twenty-tens, Juul was the go-to nicotine product, inspiring concerns of an epidemic among teenagers. Its sweeter varieties were later banned by the FDA.
Zyn, small white nicotine pouches, have taken hold in the U.S., particularly among young men and middle-aged demographics, becoming a new staple in nicotine consumption.
Battan notes that the rise of Zyn in America reflects a cultural shift, appealing more to men than to women, contrasting Sweden's historic use of snus.
The popularity of nicotine pouches like Zyn in the U.S. underscores changing consumption trends and demographic targeting in the nicotine market.
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