Under the leadership of Rebecca Rovirosa, Miami Ad School is pivoting from traditional advertising to a more dynamic curriculum that adapts to an AI-driven creative environment. Rovirosa emphasizes the importance of hybrid skills, highlighting the need for students to engage in versatile creative practices—blending direction, coding, and content creation. The school is launching an AI bootcamp as a pilot program, aiming to provide real-world experiences by collaborating with industry professionals to ensure graduates are equipped for contemporary creative jobs.
This is where we try to jump on this quick. We're launching it this summer as a test - a pilot for what we're going to develop going forward.
Everybody is doing content curation. We're not teaching traditional advertising anymore.
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