West X East, founded by Tania Kottoor, focuses on customizable South Asian-inspired fashion, merging cultural heritage with modern technology. Kottoor's early passion for fashion publications and her education at Condé Nast College of Fashion & Design led to her launching the brand in 2020. Faced with pandemic-related obstacles, the brand re-emerged in 2024, gaining recognition, including a billboard in Times Square. Kottoor's participation in SCORE's 60th Anniversary Pitch Competition further opened opportunities for mentorship, helping her navigate her business journey. With 2,000 pieces sold, she is well on her way to expanding her impact.
Kottoor's journey illustrates the power of cultural fashion and entrepreneurship, breaking barriers and bringing South Asian aesthetics to the forefront within the American fashion industry.
SCORE's mentorship program has played a crucial role for Kottoor, helping her navigate challenges while also placing her in a competitive space among aspiring entrepreneurs.
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