Laura Lady created FryAway, a plant-based powder that solidifies used cooking oil for environmentally friendly disposal, inspired by a fatberg incident in London. After initial success selling online, she sought to expand into retail and appeared on 'Shark Tank' to secure investment. The product addresses common disposal problems, as many pour oil down drains or store it improperly. FryAway has quickly made an impact in the market, indicating a demand for eco-conscious solutions in everyday household practices.
Seeing the massive fatberg in London made me realize how careless I had been with cooking oil disposal, and pushed me to explore better solutions.
The FryAway product offers a practical solution by transforming liquid oil into a solid mass, making it safer for disposal and environmentally friendly.
August 2022 was a successful milestone for FryAway when it generated $700,000 in its first year, proving there's a market for eco-friendly cooking oil disposal.
On 'Shark Tank', I sought to trade a portion of my business for investment to help FryAway expand into retail, highlighting its sustainable benefits.
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