Welcome Homes, founded in 2020 by DigitalOcean founders, is under scrutiny for failing to deliver fully constructed homes, leaving some customers with unfinished structures or inadequate foundations. The company claimed to streamline the home building process through a digital platform, offering upfront pricing and rapid construction timelines. As a result of unsatisfied customers and multiple lawsuits alleging fraud, Welcome Homes has come under severe criticism, highlighting the risks when tech startups venture into traditional industries like home construction while promising innovative solutions.
According to multiple lawsuits, the tech-based home construction company took hundreds of thousands of dollars from customers, only to leave them with unfinished and poorly constructed frames or, in at least one instance, a muddy pit.
The tech angle and guarantees sucked us in, said Rena Adams, a plaintiff in one of the lawsuits, underscoring the allure of the company’s digital promise in home construction.
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