JPMorgan Chase's new Community Center Branch in Bed-Stuy, led by Tayumika Zurita, is designed to empower local residents through financial education and community engagement. Hosting events like credit-building workshops with personalities such as Angie Martinez, the branch transforms traditional banking into a holistic support system. With a strong emphasis on resilience, Zurita leverages her public health background to address economic insecurities that affect community well-being. The center serves as a vital resource for low- to moderate-income neighborhoods, fostering trust and collaboration between the bank and the community.
I'm not here to tell you what to do with your money. I'm just here to give you some best practices.
Our goal is to go from community bank to community building. We want this to be a trusted place for the community to come in and convene.
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