Luckin Coffee, a rapidly growing coffee chain from China, will open its first American location in New York City, following its successful rise in the Asian market. Known for its innovative cashier-less operations, the chain offers a variety of drinks, featuring unique items tailored to local tastes. Luckin Coffee's expansion comes after overcoming significant challenges, including a fraud scandal and subsequent bankruptcy in 2020. This opening reflects a broader trend of Asian brands establishing a presence in the U.S. market, joining companies like Uniqlo and Muji in diversifying the retail landscape.
Luckin Coffee will open its first U.S. cafe in New York City, marking its expansion from China, where it has outpaced Starbucks with over 24,000 locations.
Founded in 2017, Luckin Coffee employs a '100 percent cashier-less environment' for an innovative approach to coffee consumption, focusing on pickup and delivery.
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