
"Adam Kost, founder of Dirty Shirley, will discuss the brand's journey from near-failure to acquisition by Sazerac, emphasizing the importance of emotional connections with consumers."
"BevNET Live NYC 2026 will feature a curated lineup of industry experts, including founders, investors, and retail buyers, focusing on strategies shaping the beverage industry."
BevNET Live NYC 2026 is scheduled for June 10-11 at the Metropolitan Pavilion. Early registration ends on April 24, allowing attendees to save $100. The event will feature industry leaders, including Adam Kost, who will share insights on the success of Dirty Shirley, a RTD cocktail brand. The event will include expert panels on brand building, retail strategy, and emerging beverage categories, along with opportunities for registered brands to engage in 1:1 meetings with retailers.
Read at www.brewbound.com
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