Awake NY introduces its Summer 2025 collection, inspired by the vibrancy of New York City's streets during summer. This capsule is a blend of timeless and timely pieces that embody the spirit of the city, with a specific nod to City Island's traditional charm. The collection includes versatile essentials like the lightweight Mesh Polo, Printed Soccer Jersey, and Classic Striped Shorts, creating a balance between comfort and stylish design. The accompanying campaign, filmed on City Island, visually narrates the cultural essence and community connection that the collection strives to represent.
Awake NY's Summer 2025 collection artfully melds timeless style with the vibrant culture of NYC, reflecting community connection and seasonal essentials designed for urban life.
The campaign captures the essence of City Island, showcasing its unique blend of neighborhood nostalgia, seafood charm, and the diverse rhythm of New York's summer streets.
Collection
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