Against the Odds, He Made Thoroughbred Racing a Viable Business
Briefly

Jon Green's fascination with horse racing began in childhood, accompanying his uncle Marty to Monmouth Park. Now, with decades of experience, he has transformed DJ Stable into a successful venture worth $30 million annually. By implementing strong business strategies, collaborating with partners, and actively utilizing social media marketing, Green is reshaping the industry during challenging times. His success demonstrates that a disciplined approach and strategic thinking can yield profits in an increasingly difficult environment for horse racing, showcasing a new generation of innovation within the sport.
Jon Green's journey in horse racing started at a young age with his uncle, ultimately leading to the creation of DJ Stable, a $30-million-a-year business.
Despite the challenges in horse racing, including shrinking participation, Green has focused on sound business strategies and promotions to support his stable's success.
To be successful in horse racing, it requires a disciplined business approach, which Mr. Green embodies after transitioning from managing wealth to managing a horse racing enterprise.
In a sport where many fail, Green's disciplined strategy and willingness to adapt, including partnering with social media influencers, set him apart from traditional approaches.
Read at www.nytimes.com
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