This is business: Top BHS broker warns agents about client friendships
Briefly

Lisa Lippman emphasizes that luxury residential agents should maintain a strictly professional relationship with clients, warning against the blurred lines of personal friendships. She highlights the financial stakes involved and insists that agents should treat their roles as serious business. Contrasting this philosophy, many agents today attempt to emulate their affluent clients' lifestyles, which Lippman believes undermines the professionalism necessary in real estate. Her experience as a top-producing agent further bolsters her argument for maintaining clear boundaries in client interactions.
Lisa Lippman cautions younger agents to maintain a strictly professional relationship with clients, emphasizing, 'Remember, you're talking about a lot of money. This is business.'
Lippman contrasts the traditional business approach with the trend of agents emulating their clients' extravagant lifestyles, stating emphatically, 'It's business, business, business.'
Read at therealdeal.com
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