"There is an incredible synergy between the Luxury Group and Sotheby's as both are underpinned by a similar passion for pioneering transformative offerings that tap into the diverse cultural passions of our clientele," said George Hammer, global head of luxury marketing, Marriott International. "We have always believed hospitality to be an art in and of itself, challenging us to reimagine the ways we engage with our guests. By blurring the lines between tangible and intangible luxuries, Iconic Pieces. Extraordinary Experiences. will continue to converge the two worlds."
Through this new collaboration, both brands have utilized their areas of expertise to unlock experiences and opportunities never before thought possible. Luxury Group has curated several unforgettable travel experiences to be auctioned.
The first, Whiskey Reverie: Presented by The Ritz-Carlton, looks to blend the iconic luxury hospitality brand with the skill of artisanal whiskey. The experience includes a stay Ritz-Carlton New York NoMad and a dinner with icons of the whiskey industry, before heading to the home of American whiskey, Tennessee, to discover more.
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