Broadway Grosses Analysis: It's Standing Room Only in The Roommate's 1st Week on the Boards
Briefly

The Broadway box office experienced a resurgence last week, with every show seeing increases, collectively rising by 11%. A significant highlight was 'The Roommate', which drew standing-room-only crowds during its preview week, indicating strong initial interest.
The Outsiders continues to shine, achieving the highest gross of the week and breaking the house record at the Jacobs Theater for the eighth time. Their strategy of ticket pricing has proven successful, attracting a full audience at an average ticket price of $181.75.
Despite being out-grossed by 'Hell's Kitchen', 'The Outsiders' maintained a strong position due to its smaller venue and precise ticket pricing strategies, showcasing the complexities of Broadway economics.
Along with 'Hell's Kitchen' and 'The Outsiders', classics like 'The Lion King' and 'Wicked' continue their dominance in Broadway's gross landscape, indicating sustained popularity and audience engagement.
Read at Playbill
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