A stretch of Florida beaches has soared from a lesser-known gem to 'the Hamptons of the South'
Briefly

The 30A region, renowned for its calm, family-centric atmosphere, has transformed into a luxury vacation hotspot attracting visitors and homebuyers from across the nation.
Once a hidden gem, 30A’s real estate market exploded as visitors now come from places as distant as Montana and Salt Lake City, driven by its unique charm.
South Walton County reported a $500 million increase in visitor spending in 2023 compared to 2019, demonstrating the region's burgeoning appeal as a vacation destination.
Statistics illustrate a shift in 30A's demographic, with increasing numbers of wealthier buyers seeking luxury homes, capitalizing on the area's pristine beaches and Southern hospitality.
Read at Business Insider
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