A "Dated" NYC Co-Op Apartment Was Transformed into a "Casual Yet Sophisticated Space"

""The space was not necessarily designed in a way that really showcased the space or made it feel roomy," says Jeremy Kamm, agent at Coldwell Banker Warburg & founder of RubriK Staging Co, who was tapped to stage the listing by Svetlana Choi, an associate real estate broker at the same firm."

""Being able to imagine yourself in this space is critical, so I furnished it in a way that I thought would speak to your Upper West Side buyer," Kamm says."

""It was dated but digestible," Kamm says. His goal was to create a casual yet sophisticated space. "This is not like some over-the-top, prewar, elegant kind of thing," he"

A spacious two-bedroom co-op on Central Park West had abundant natural light but remained on the market because the empty layout did not showcase the rooms or convey a roomy feel. The space was not designed to highlight its potential, and the limited leftover furniture from former owners made it difficult for buyers to envision themselves in the home. Home staging was used to help buyers imagine living there, with furnishings chosen to appeal to an Upper West Side buyer. The co-op was in good condition but had not been updated in years, so it was described as dated yet manageable. The staging aimed for a casual, sophisticated look rather than an overly ornate prewar style.

Read at Apartment Therapy