Baz Luhrmann's Gramercy Park townhouse, initially bought for $13.5 million and lavishly renovated, has failed to attract buyers despite several price reductions. Now listed for $13.99 million, the property has undergone significant transformations, shedding its opulent style for a more generic aesthetic. Expert opinions suggest that overly specific interior designs adversely impact property sales, as prospective buyers prefer neutral, adaptable spaces that allow for personal visualizations. This change aims to enhance marketability as online property searches dominate house-hunting experiences.
"The problem with a property like Baz Luhrmann's is that you're going to see it first online. We're so used to seeing these neutral spaces where you can really picture yourself there."
"When it was relisted this month for $13.99 million, it had been almost entirely scrubbed of the director's signature aesthetic."
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