What Zohran Mamdani Got Right About Running for Mayor
Briefly

Zohran Mamdani, a young democratic-socialist state assemblyman, has made a significant impact in the New York City mayoral race through his adept use of social media. His opponents, including State Senator Jessica Ramos, have shown both frustration and envy at his success. Mamdani's ability to connect with voters through engaging content has become a pivotal advantage in politics today, overshadowing traditional campaigning methods. The effectiveness of 'good videos' has elevated campaigning, demonstrating that engaging storytelling can be as crucial as experience in current electoral dynamics.
I regret not running for mayor in 2021... But turns out you just need to make good videos.
Social media is where many voters decide if a politician is what the Tammany Hall bosses... used to call 'regular'-whether they can be counted on.
A mayoral campaign today that doesn't have a plan for 'good videos'... is likely doomed.
The kid with the nice eyebrows is running circles around them.
Read at The New Yorker
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