Joe Kahn, a top editor at the New York Times, revealed that the paper is expanding its audience in red states despite the nation's bitter political divide. A Pew Research study underscores significant partisan differences in media reliance—53% of Democrats compared to only 25% of Republicans trust the Times. Nevertheless, Kahn asserts that their non-ideological reporting appeals broadly, contributing to a growing readership in areas that historically backed Trump. The Times' subscriber growth is strongest in the South and Midwest, suggesting promising opportunities for continued expansion.
Despite the stark political divide in the US, New York Times editor Joe Kahn noted the paper has experienced significant growth in readership, especially in red states.
Kahn highlighted that while the Times does not collect political affiliations, evidence indicates strong readership penetration in regions that overwhelmingly supported Trump.
A recent Pew Research report indicates that 53% of Democrats rely on the Times compared to just 25% of Republicans, demonstrating a marked partisan divide in media trust.
Kahn pointed out that their reporting offers valuable insights to people across America, indicating their potential for further growth despite traditional audience divides.
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