The strategies behind Barbara Lee and Loren Taylor's mayoral campaigns
Briefly

The preliminary results from Oakland's special mayoral election reveal a close contest between candidates Loren Taylor and Barbara Lee, with Taylor unexpectedly leading. Many had assumed Lee, a former Congresswoman with strong endorsements, would easily win. The article delves into Lee’s campaign strategies which included a robust coalition-building effort aimed at younger voters who may not be familiar with her record. Despite the challenges, Lee's team focused on grassroots engagement, emphasizing the importance of turnout to maintain her competitive edge against Taylor's surprising surge.
The Congresswoman is always concerned about increasing turnout and getting people involved. We had a grassroots campaign that reached out to Oaklanders all over the city, not just in the high turnout areas.
At the campaign watch party, Lee boasted to her supporters that people have been calling her to say "this was the best campaign they have ever seen run in any city."
Read at The Oaklandside
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