The article emphasizes Oakland's untapped potential for growth through a cultural shift towards civil enforcement. With a $140 million annual structural shortfall, the city must focus on collecting owed revenues from legal enforcement practices, particularly in parking and traffic areas. While acknowledging community resistance due to historical criminal enforcement issues, the piece advocates for enforcement as a means to enhance public safety and fund essential services. Improved management can significantly uplift Oakland's financial situation, thus promoting overall vitality within the community.
A prime example is parking and traffic enforcement. For every $1 million spent on funding parking enforcement personnel and technology, the city generates $2 million in revenue.
I believe the solution requires a change of culture. A culture of civil enforcement... protects the health and safety of our residents, while substantially growing our city's revenue.
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