Zohran Mamdani, a state assemblyman from Queens, is gaining traction in the NYC mayoral race through viral social media appeals and now extends his campaign to television with a new ad. Set to air during the Knicks playoff game, the ad aims to undermine the front-runner Andrew Cuomo, equating his election to a continuation of Mayor Eric Adams' administration. Emphasizing a populist agenda, Mamdani presents his vision of affordable housing, child care, and public transit, contrasting it with the perceived corruption of established leaders. His ad marks a shift towards a more traditional approach compared to his previous engaging online content.
Mr. Mamdani argues in the ad that electing Mr. Cuomo would amount to a second term for Mayor Eric Adams, portraying both leaders as corrupt and beholden to wealthy donors.
I have a different vision: to make housing, child care and public transit affordable, he says standing near a bus stop smiling as the words 'free buses' flash onscreen.
The new ad is more staid and traditional than his frenetic street realism videos, some of which have attracted more than a million page views.
His latest video this week featured the J train and a spicy chicken sandwich from Popeye's and pondered the question 'Why is stuff not working?' using an expletive.
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