After winning the 2024 Democratic primary, Zohran Mamdani focused on connecting with Trump voters in traditionally Democrat-leaning areas like Queens and the Bronx. His campaign highlighted affordability issues such as rising rent and utility costs, which resonated with working-class voters. Mamdani's strategy emphasizes building an inclusive coalition that addresses concerns of both current supporters and those who did not vote for him. His approach may serve as a template for Democrats to win over voters in districts where Republicans have gained traction, according to various political observers.
Rent is expensive. Foods are going up. Utility bills are up," one person Mamdani interviewed said.
What comes next is an ever-expanding coalition that is going to speak both to the New Yorkers that voted for this campaign, whether they lived in Jackson Heights or Sunset Park..."
What Zohran's campaign did was not assume that anyone was beyond reach," said Ana María Archila.
It could offer a blueprint for Democrats about how to win by developing a clear message that connects with voters."
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