They Loved Their Teslas. Now They're Too Embarrassed to Drive Them.
Briefly

Recent events have led to a significant shift in how New Yorkers and Tesla owners view the brand. Incidents like anti-Semitic graffiti on a Tesla and protests against Elon Musk's leadership are contributing to a growing sense of regret among former supporters. Artis Fab 5 Freddy announced his decision to sell his Tesla, noting that driving it now feels like carrying "negative baggage" due to the company's associations with Musk's controversial actions. Market trends reflect this discontent, as trade-ins increase and interest in purchasing Teslas declines.
"It's really looking like you're wearing a red MAGA hat driving this car," said Fred Brathwaite, emphasizing how perceptions of Tesla have shifted under Musk's leadership.
"Driving my once-beloved Tesla these days, I feel like I'm lugging around all that negative baggage," Brathwaite expressed, highlighting a sentiment among disillusioned Tesla owners.
"New Yorkers once embraced Teslas as that rare signifier of liberal green virtue... but now that embrace is shading toward regret," reflecting changing attitudes toward the brand.
Jessica Caldwell noted, "Tesla owners nationwide are trading in their vehicles at record rates, while interest in shopping for a Tesla has hit its lowest point since 2022."
Read at www.nytimes.com
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