The Safe to Sleep campaign, initially launched as Back to Sleep in 1994, significantly reduced infant sleep-related deaths in the U.S. by 50%. Despite its success, the campaign faced a major setback when the Trump administration dissolved the office responsible for its operations. Essential recommendations include placing infants on their backs to sleep in safe spaces and removing soft items from sleep areas to prevent suffocation. The campaign provided extensive resources through social media and pamphlets targeting various demographics, emphasizing the importance of safe sleep practices for infants under 12 months old.
"At the very beginning of Back to Sleep, the number of deaths decreased by 50%, which is huge," Moon says.
Safe sleep recommendations for babies include laying them down on their back instead of their stomachs on a firm mattress in their own space.
The Trump administration has shut down the office responsible for leading that campaign, now known as Safe to Sleep.
Safe to Sleep created the public health messaging for this information and distributed it on social media, as well as in pamphlets.
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