Netflix's Sesame Street deal is a PR coup for the ages
Briefly

Netflix has secured the streaming rights to 'Sesame Street', transitioning away from HBO after their contract ended. This new deal allows PBS to continue broadcasting episodes concurrently with Netflix, showcasing a collaborative effort to preserve children's programming. The arrangement comes at a crucial time for Sesame Workshop, which has faced funding cuts and uncertainties. With over 300 million subscribers and robust children’s titles, Netflix strengthens its content catalog, while supporting PBS’s long-standing relationship with 'Sesame Street' and providing much-needed stability amid recent challenges.
The agreement not only gives Netflix 'Sesame Street' but also allows the PBS network to air new episodes simultaneously, reinforcing their 50-year partnership.
This deal exemplifies Netflix's strategic move to enhance its children’s programming while simultaneously uplifting PBS and maintaining a significant partnership with 'Sesame Street'.
Read at Fast Company
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