Ja Rule, the rapper from Queens, is venturing into the alcohol industry by co-founding the whiskey brand Amber & Opal. He announces its honey-infused whiskey while emphasizing how alcohol reflects life's stages. This project emerged from his passion for spirits and music, intertwining personal memories with his professional journey. He believes both music and drinks create soundtracks to life experiences, representing pivotal moments. Alongside co-founders, Ja Rule is passionate about the future of this evolving brand and its offerings.
"It's for the whiskey curious and the whiskey enthusiast," he says. "We had bought a warehouse filled with barrels of whiskey but [...] some of our guys started making personal bottles and we thought, why don't we do something special?"
"That's the beauty of alcohol and music," he says. "People can kind of pinpoint where they were in their lives by what they were drinking and what they were listening to. You have a soundtrack to your life and then the cocktail of the moment."
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