New Jersey's Prudential Center has turned into a significant venue for K-Pop, with fans traveling from New York City to attend concerts by artists like IU and NCT 127. The venue's programming emphasizes diversity and inclusivity by showcasing prominent Asian artists. Tyler Bates, VP of Entertainment Book, noted the logistical challenges involved in hosting these world-class productions. A dedicated team of over 200 staff members ensures fans and artists enjoy a top-tier experience. The celebratory nature of K-Pop includes giveaways, light sticks, and interactive VIP experiences for fans.
Over the past few years, crossing the Hudson River to the Prudential Center has been a rite of passage for many K-Pop fans, eager to see artists like IU for her first stateside tour, or NCT 127 as they celebrate their 100th concert performance.
Tyler Bates, VP of Entertainment Book at Harris Blitzer Sports Entertainment, emphasized that the programming approach has always been focused on diversity and inclusivity, which is why they have worked to include more of Asia's most iconic and boundary-pushing artists to light up the stage.
Bates says his team of well over 200 staff work in tandem to ensure everyone, from the musicians to the fans themselves, has an enjoyable experience.
K-Pop has a special celebratory culture around it, from the freebies fans give away, the light sticks, costume attire, and customized signs and flags.
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