Fans of BLACKPINK gathered to celebrate the group's return at a sports-themed pop-up in Soho, showcasing exclusive merchandise for the US DEADLINE tour. The BLACKPINK IN YOUR AREA' League Collection, created in partnership with Fanatics and Complex, highlighted the group's collaboration with MLB and NBA teams. The pop-up took place from July 25 to July 27 at Complex NY, where fans could purchase sports apparel featuring designs tied to the tour stops. The event reflected the growing desire for immersive fan experiences beyond traditional engagement.
The BLACKPINK IN YOUR AREA' League Collection with Fanatics and Complex marked the triumphant comeback of global icons Jisoo, Jennie, Rose, and Lisa by underscoring the quartet's uniqueness alongside MLB and NBA teams.
The momentum behind our pop-ups underscores the growing demand for immersive experiences that go beyond traditional fan engagement, and collaborating with global icons like BLACKPINK marks an exciting new chapter for us.
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