After a challenging year in 2024 that saw 90 music festivals canceled globally due to various factors, the music festival sector is recalibrating. While economic vulnerabilities, highlighted by the payment plan trend at Coachella, persist, Bay Area music festivals are thriving. This summer sees events like the Mill Valley Music Festival returning with big names and local talent, plus initiatives like the Sweetwater Music Hall that showcase youth and community artists, showcasing both established and emerging acts.
Coming off of a Trivial 2024, where 90 music festivals were canceled worldwide due to oversaturation, weather-related problems, and climate change, the business of music festivals is in correction.
60 percent of Coachella tickets this year were paid via payment plans, which points to the vulnerability of the economy.
Mill Valley Music Festival is returning for its fourth year, hosting acts such as Gary Clark Jr. and Nile Rodgers & Chic, and is becoming a seasonal tradition.
The Sweetwater Music Hall will feature a diverse range of local artists, including student-led bands, making it accessible for music lovers of all ages.
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