"Stop freaking out. Stay calm. This is Koda family legacy chapter two." Robin Koda reassured consumers worried about the future of Koda Farms heirloom rice amid their transition.
"The quality of the rice will stay the same and likely get better," Koda noted, emphasizing that their renowned heirloom rice products will remain widely available despite shifts in distribution.
Their rice and flour have won acclaim from chefs and food experts, with Kokuho Rose credited for playing a key role in the spread of sushi in Los Angeles.
After his family was forced into a Colorado incarceration camp during World War II, Keisaburo Koda returned to farming, leading to the creation of Kokuho Rose premium rice.
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