Tory Burch's Animal House activation celebrates feline fashion with a limited-edition capsule that features designer pieces inspired by cats, launching a community of cat enthusiasts.
The launch event transformed Tory Burch's Mercer St. flagship into an Animal House, capturing the hearts of NYC's fashion and animal communities through unique experiences and charitable efforts.
Featuring Euphoria's Maude Apatow and her cat Dolly, the campaign embraces social media stars, showcasing the essential blend of feline allure and high fashion in today’s culture.
With collaborations from Illustrator Joana Avillez and balloon artist Robert Moy, the launch effortlessly combined artistry with style, while dedicating 20% of proceeds to the Animal Haven non-profit.
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