A Reserve Your Future tool from a NYC real estate brand enables users to book reservations for iconic New York experiences 20 years in advance. The promotion centers on imagining continued life in New York in 2046, with bookable options including restaurant reservations at well-known venues and experiences such as bookstore visits, film tickets, museum admission, coffee, art classes, and yoga. Participating venues are expected to make good faith efforts to honor reservations and provide comparable experiences when possible. Currently available reservations are already sold out, but users can join a waitlist for future openings.
"In one of the oddest-yet-we-can't-look-away-from-it promotions to hit our inbox, StreetEasy, Zillow's NYC real estate brand, just launched a new tool called Reserve Your Future in celebration of its 20th anniversary, allowing users to make reservations at iconic spots around town... 20 years from now. The idea is simple: imagine yourself still living in New York in 2046 and, in StreetEasy's words, maybe that'll help keep you here."
""Staying in NYC forever?" reads the campaign's website. "Book a reservation for 2046." Bookable experiences include a corner seat at The Commodore, tables for two at Clinton St. Baking Co. and Gage & Tollner, plus a table for four at Russ & Daughters Cafe. But the initiative isn't limited to restaurants. It encompasses all sorts of NYC institutions: iconic bookstore Books Are Magic is on the list, alongside two tickets to Film Forum, general admission passes to the Guggenheim or a cup of coffee at Rhythm Zero."
"Wondering how businesses are expected to stay accountable to reservations booked two decades in advance? According to the website, "each participating venue will make good faith efforts to honor all reservations and provide a comparable experience where possible." Which, considering the timeline involved, feels like about as much certainty as anyone can reasonably offer. Perhaps ironically (and in very NYC fashion) all currently available reservations are already sold out. You can still join the waitlist, though. You've got 20 years to get off it, anyway."
Read at Time Out New York
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