Soho House's new opening in São Paulo marks its first South American location, featuring 32 bedrooms, private event spaces, and a unique collection of Brazilian art.
Senior Art Collections Manager Sara Terzi highlighted that Soho House São Paulo's art collection showcases the vibrant Brazilian contemporary art scene, featuring works from 60 Brazilian artists.
Alexandre Allard emphasizes the value of physical space in creating memorable experiences, stating that the Cidade Matarazzo initiative will transform how people live and remember.
The strategic move by Soho House to open in São Paulo reflects its ongoing efforts to balance exclusivity with accessibility, exploring new member locations worldwide.
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