"The first 25 customers through the door will receive a $25 store credit, and for a weeklong opening activation, anyone wearing Sergio Tacchini apparel will get a complimentary slice."
"The company says the co-branded packaging is set to roll out nationwide alongside the label's spring/summer 2026 collection."
"Bringing that slice across the East River is being treated locally as more of a homecoming moment than a standard chain expansion."
Prince Street Pizza is expanding to Brooklyn with a new storefront at 271 Smith Street, opening on April 23. The first 25 customers will receive a $25 store credit, and anyone wearing Sergio Tacchini apparel will get a free slice for the first week. The opening features a collaboration with Sergio Tacchini, including custom uniforms and co-branded pizza boxes. The Spicy Spring Sicilian square, known for its spicy pepperoni, is a highlight that has drawn long lines at the original location.
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