Nutella is set to launch a new flavor, Nutella Peanut, in spring 2026, marking the first significant change in its formula since 1964. The new product, which combines the brand's classic hazelnut cocoa spread with roasted peanuts, reflects Ferrero's strategy to appeal to American consumers who favor peanut-based products. After five years of development, Nutella Peanut is expected to become a permanent addition to the Nutella lineup, underlining Ferrero's commitment to quality and adaptation to regional preferences in the North American market.
Nutella is introducing its first new flavor in over 60 years—Nutella Peanut—aimed specifically at American consumers, merging hazelnut cocoa with roasted peanut flavor.
Ferrero's decision to launch a peanut-infused version of Nutella symbolizes its commitment to the North American market and regional consumer tastes.
This pivotal launch represents five years of research and development, positioning Nutella Peanut as a permanent addition to their product lineup.
The blend of Nutella's rich hazelnut cocoa with peanuts aims to cater to American preferences while maintaining the brand's quality and legacy.
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