"Unlike the Harlem restaurant, the Grand Central Terminal spot is always on display, which was something of an adjustment for the team. We're always open. GCT never closes, so unlike a normal restaurant where you unlock and lock doors for peace and quiet, we're on stage constantly. Even when we're not open to the public, GCT is a living, breathing organism with people passing through 365 days a year, almost 24 hours per day, the Melba's team said."
"The Melba's team told amNewYork that the new location quickly became popular among Grand Central's commuters, but they still find that people are surprised to see them there. We have found the response to be overwhelmingly positive. People are super excited to be able to experience Melba's and her menu, which has been in production for 21 years, in a Midtown location, the team said. Our biggest uphill battle is still getting the word out that we are here."
Melba's Restaurant opened a new fast-casual location in Grand Central Terminal in February 2025 on the lower level Dining Concourse. The Grand Central location operates amid near-constant foot traffic and never fully closes, requiring operational adjustments compared with the original Harlem storefront. The Midtown spot became popular with commuters, though many commuters are surprised to find the restaurant there. Melba's menu has been in production for 21 years, and the expansion aims to reach new customers while continuing efforts to increase awareness among passersby in a busy transit hub.
Read at www.amny.com
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