"The biggest draw is a simulator that lets visitors take a swing at a recreated hole from the Masters, powered by IBM's WatsonX platform."
"The park will host continuous live screenings of the tournament, along with limited-edition merchandise and themed food and drink offerings."
"IBM has partnered with Shake Shack to serve a trio of Masters-inspired items you won't find anywhere else, nodding to Augusta's famously low-key snack lineup."
"The activation is part of IBM's long-running partnership with the tournament, which has lasted for more than 30 years."
IBM is transforming Madison Square Park into an immersive hub for the Masters Tournament from April 9 to April 12. The event features live broadcasts, an AI-powered golf simulator, and a menu inspired by Augusta's food culture. Visitors can experience a recreated Masters hole using IBM's WatsonX platform, which includes detailed analytics. The park will also offer continuous live screenings, limited-edition merchandise, and exclusive food items from Shake Shack, including a Clubhouse Pimento Cheese Sandwich and a Peach 50/50 drink.
Read at Time Out New York
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