GU, a trendy and affordable fashion retailer, will open its first flagship store outside of Japan in SoHo, NYC on September 19, introducing a unique shopping experience.
The store's unveiling will feature a collaboration with UNDERCOVER, showcasing versatile and unisex clothing that allows for varied silhouettes from a single piece.
The opening will provide interactive experiences, including exclusive giveaways, and a taste of Tokyo’s culture through food and engaging activities throughout the weekend.
GU plans to launch an e-commerce site and app in the U.S., bringing popular Japanese items like barrel leg jeans and new exclusive products to American customers.
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