"New York is an incredible city with close to 20 million people who live in the metropolitan area, with many tourists, energy and buzz. We want to be where the people are." - Joel Burrows, CEO.
"We observed the traffic, not only for ticketing and visiting the Empire State Building but the street traffic walking day in and day out." - Joel Burrows on choosing the store location.
The new Ghirardelli store will feature the full array of products, including 13 sundaes and innovative new items like caramel waffle cone sundaes.
Ghirardelli Chocolate has opened its first store in New York City, capitalizing on the consistent flow of 4 million annual visitors to the Empire State Building.
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