A resurgence of frozen yogurt in Manhattan includes new establishments like Madison Fare and Butterfield Market. Mimi's is set to open in August, targeting a mature, health-conscious audience. Founders Amber Linz and Saul Katz aim to differentiate from past chains by avoiding low-quality ingredients and offering curated experiences. The fro-yo will use milk from upstate and feature seasonal, locally-sourced toppings. Mimi's aims for a sophisticated atmosphere and has already secured additional locations, signaling a strong market demand for premium frozen yogurt.
The new fro-yo place Mimi's targets the adult market with high-quality yogurt while moving away from the kid-centric models of earlier chains like Pinkberry and Red Mango.
Mimi's focuses on health-forward ingredients, using milk sourced from upstate and a rotating toppings bar featuring locally-sourced, seasonal produce.
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