"This small, weekly, village football festival has become a viral sensation in China, as images have spread across social media of fans dressed in traditional ethnic costume, banging drums and cheering on the players who might be farmers, students or shopkeepers."
"According to official figures quoted by state-run media, millions of Chinese tourists have made the trek over the last 12 months, boosting tourist industry revenue by nearly 75%, thanks to this unique football league experience."
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