Two new burger shops with cult followings are coming to Manhattan this month. Hamburger America, from the celebrity chef George Motz, and Gotham Burger Social Club, a pop-up that soared in popularity during the pandemic, are both on track to open permanent storefronts in the coming weeks.
In Soho, Hamburger America has the feel of an old-school diner. Its signature dish, a fried onion burger, originated in Oklahoma: It's made by smashing a beef patty over a bed of onions on a grill ($7.25 for a single, $11.50 for a double). Motz sold thousands of them from a slide attached to his apartment window during the pandemic.
The businesses will shake up an established smash burger scene in Manhattan that includes the popular 7th Street Burger chain and Smashed, one of the first to open in the new wave of smash burger spots.
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