Medium Rare's simple menu focuses on quality steak frites for $34.95, showcasing chef Mark Bucher's commitment to delivering a unique dining experience in New York.
Bucher emphasizes the importance of standing out in a crowded market by creating a dish with 'come back' quality, essential for any successful restaurant.
He sees a competitive landscape with rival Le Relais de Venise L'Entrecôte and believes their ethos of simplicity and quality will carve a niche.
The opening highlights a trend towards value-driven dining in New York, with focused menus that promise customer satisfaction with quality over variety.
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