This Is It!, Wisconsin's oldest gay bar co-owned by Trixie Mattel, has shut down ahead of its 57th anniversary. Citing financial difficulties stemming from the COVID-19 pandemic and an eight-month street closure, co-owner George Schneider announced the closure on social media. Established in 1968, the bar has served as a vital community hub for the LGBTQ+ population, offering a sense of safety and belonging. Mattel, who took on a partnership in 2021 to help preserve the bar, expressed gratitude for its supportive community throughout its history.
This summer would have been the 57th anniversary of This is It!. Unfortunately, that celebration will not come to pass. As of today, we have closed our doors permanently.
This is It! has been so much more than a nightlife spot for the queer community. It has been a gathering place, a safe place, a second home.
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