As New York City Pride approaches, about one-third of its corporate sponsors are reluctant to commit sponsorship dollars, a departure from previous years. Kevin Kilbride notes that this caution stems from a mixture of political concerns regarding the White House's stance on diversity and economic uncertainty. While some sponsors are reducing their involvement, others remain supportive yet prefer to participate quietly. This hesitancy is notable in a time when pride events have often been criticized for their commercialization, highlighting a challenging year for Pride organizing amid fluctuating corporate commitment.
This year, businesses are anxious about their involvement. While some are sticking to it, others are scaling back donations or declining to participate entirely.
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