Patrick Wilson Lights up The Empire State Building as HYROX Takes Over New York City | BOXROX

NYU Langone HYROX New York will be officially launched at the Empire State Building, with the landmark glowing HYROX yellow for one night. The launch signals an 11-day takeover of New York City that aims to make the city a global hub for fitness, culture, and entertainment. HYROX began in 2017 as a disruptive fitness race and has grown into an international cultural phenomenon attracting elite athletes, celebrities, creators, entrepreneurs, and everyday fitness fans. The event at Pier 76 in Hudson River Park has more than tripled in size since the 2023/24 season, with entries selling out quickly and participation rivaling the New York City marathon. The program includes races, celebrity participation, immersive fitness experiences, holographic runner installations, and a major Times Square advertising campaign.

"New York City is about to turn HYROX yellow. In a landmark moment for the world's fastest-growing fitness sport, actor and HYROX competitor Patrick Wilson will join HYROX Chief Growth Officer Douglas Gremmen at the iconic Empire State Building on Wednesday 27 May to officially launch NYU Langone HYROX New York - the brand's most ambitious US event to date."

"For one night only, the skyline-defining landmark will glow in HYROX yellow, signalling the start of an unprecedented 11-day takeover of New York City that will transform the city into the global epicentre of fitness, culture and entertainment."

"Hosted at Pier 76 at Hudson River Park, NYU Langone HYROX New York has more than tripled in size since the 2023/ 24 season, with race entries selling out in seconds and participation numbers now rivaling the scale of the New York City marathon."

"Across 11 days, HYROX will bring together sport, entertainment and community through races, celebrity participation, immersive fitness experiences and citywide activations designed to take over some of New York's most iconic locations. There will also be a holographic runner installations and a major Times Square advertising campaign, HYROX's presence will be felt across the city, cementing its arrival as one of the defining lifestyle events of the summer."

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